Gonji

At GONJI, jewelry is more than an accessory—it is a form of storytelling. The brand was born when two creatives from different backgrounds came together, united by a shared love for design, craftsmanship, and movement. What began as playful experiments with wires and geometric forms evolved into a clear vision: to create jewelry that celebrates individuality, joy, and human connection.

The name GONJI comes from “Gonjeshk,” the Farsi word for sparrow. Though small, sparrows are resilient, free-spirited, and deeply present in everyday life. This symbolism lies at the heart of the brand—representing freedom, movement, and belonging. Like the sparrow, GONJI pieces are designed to feel alive, expressive, and part of daily life.

Each piece is handcrafted using recycled sterling silver and eco-friendly resin, merging traditional craftsmanship with contemporary design. GONJI balances playfulness with intention, where simple shapes become timeless statements and art meets functionality.

Sustainability and community are central to GONJI’s mission. Beyond creating jewelry, the brand is growing into a creative hub—supporting emerging artists and makers, sharing space, ideas, and opportunities. GONJI is not just about what you wear, but what you stand for.